E-commerce is increasingly becoming a potent avenue of sales for retail businesses. According to the U.S. Department of Commerce, e-commerce as a percentage of total retail sales has risen from just under 2.8% in 2006 to nearly 8% of total retail sales by the end of Q3 in 2015. Some predictions have e-commerce accounting for 20% of total retail sales by as soon as 2019. And with mobile commerce rapidly coming into the scene, a smooth transition between a website and its mobile-friendly counterpart should be a goal for any retail business owner. By having an e-commerce site, you will ensure that both of these potential sales avenues are not neglected. So let’s get started with one of the titans of e-commerce: Shopify!
Is your Instagram not performing as well as you would like? The Content Marketing Institute recently revealed that if this is true, it’s largely because we’re using it wrong. Social media are powerful platforms through which we can create content and build a loyal audience, so knowing precisely how to create and manage these profiles should be a top priority. Below, we’ve compiled a list of seven tips to help you get your Instagram game on!
The world around us is increasingly becoming connected through the use of social media platforms. According to the Pew Research Center, more than 70% of adult internet users are on social media, and of those, about half use multiple platforms. And while social media is still a relatively new form of marketing for businesses, many top brands are utilizing the power of social media to stay in touch with their customer base. Brands and organizations such as XBOX, NASA, and Denny’s have mastered the use of their Twitter platforms to engage their followers with witty, humorous posts, as well as nearly instant customer service with updated resolutions to technical problems.
With the advent of social media platforms, much of digital marketing has become a popularity contest. Businesses strive to become top-of-mind. It is this effect that has turned some businesses into the indisputable champions of their field. Companies such as Kleenex have become synonymous with tissue paper and Google has made its way into English vernacular as a term that means “to search.” A necessary, but by no means sufficient, manner of achieving this goal is to reach as many people as possible. Growing to thousands of followers across your social media channels empowers your brand and adds credence to your business.
Hashtags are a means of compiling sets of relevant data. They enable particular bits of information within your message, or tweet, to be searchable. By simply adding the hashtag (#) symbol to a word or phrase, your message now becomes widely available to a much wider audience. Other users of social media are now able to search the hashtags and arrive at your message. Selecting the words or phrases most beneficial to your service or industry is key. Using the right tags enables your message to reach a particular audience, especially those relevant to your industry.
Take, for example, the Real Estate Industry. Maintaining a consistent and relevant following is crucial. Listings ought to reach the maximum quantity possible while maintaining maximum quality through the use of relevant hashtags. Solidify your message by using the following tags:
#Realtor #RealEstate #Realty #Broker #NewHome #NewListing #HouseHunting #ForSale #Forclosure #Mortgage #Home #Investment #Property #HomeDecor #Renovated #JustListed #HomeSearch #Renovations #Moving
As the world around us becomes increasingly digitized, more and more individuals are finding themselves conducting business through online, social platforms. Social Media provides a window of often untapped marketing resources that can promote your services and/or business to unparalleled heights.
By accessing this broader audience, your listings will have the power to reach a multitude of potential buyers as well as expand your clientele with those interested in listing their properties. Its fast-paced nature, however, requires constant monitoring and updating.
This is when Social Flamingo flies in. Our services allow you to hand over the task of building your digital presence to us. From simply creating your social media handles to managing them for growth, we take on the task of expanding your presence with a relative following. Reach the people who are interested in real estate, buying or selling, and watch your business soar.