The world around us is increasingly becoming connected through the use of social media platforms. According to the Pew Research Center, more than 70% of adult internet users are on social media, and of those, about half use multiple platforms. And while social media is still a relatively new form of marketing for businesses, many top brands are utilizing the power of social media to stay in touch with their customer base. Brands and organizations such as XBOX, NASA, and Denny’s have mastered the use of their Twitter platforms to engage their followers with witty, humorous posts, as well as nearly instant customer service with updated resolutions to technical problems.
These connections between brands and their customers are the building blocks to lasting relationships in the digital world, and establishing your presence is the first step to using social media to benefit your company.
Many business owners find themselves asking the question, “Would social media benefit my business?” And, more often than not, the answer is a resounding, “Yes!” Implementing a social media marketing strategy for your business opens access to increasingly larger audiences, and its relatively inexpensive nature allows you to compete with top competitors in your field. New social media platforms and features are constantly in development, and the earlier a brand adopts these emerging technologies, the more success they have shown in contrast to competitors that adopted the technology later on.
One of the first things to consider when adopting a social media marketing strategy is the purpose of this strategy. A strategy should not only showcase your brand’s particular products or services, but also provide engaging content that could be entirely unrelated, yet indicative of overall business goals. Social media are an excellent platform to provide a customer base with content marketing. Your audience will largely consist of private, personal social media profiles, so delivering useful information that is not entirely focused on sales to your audience fosters loyalty and recognition. Valuable tidbits of information pertaining to a product fair much better than a sales pitch to purchase the product.
Once a clear and detailed plan has been thought out, it’s time to design and create the content that you will be showcasing. Social media are primarily visual platforms, with users sharing images, videos, and interactive blogs more so than any other form of content. So much so, that certain platforms are almost uniquely dedicated to the sharing of images, like Instagram and Snapchat. This is the same form of content that your brand and business should be showcasing on their social media platforms.
Ready to start using social media at its maximum potential? Remember: find its purpose, design it, create it, and post it! Mobile devices have literally placed the world in the palm of our hands - make use of them!